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Creating the award-winning Leightons branded exhibition stand at 100% Optical, designed with a stunning LED cube, interactive engagement zones, and premium finishes to showcase innovation in eye and hearing care.
The Brief
Leightons Opticians & Hearing Care asked Fyber Live to design and build a bold, interactive exhibition stand that would captivate attendees and deliver a seamless brand experience. The goal was to merge cutting-edge technology, premium design, and engaging content to highlight their commitment to excellence. The Leightons branded exhibition stand needed to demonstrate leadership in both optometry and hearing care, while creating an environment that encouraged networking and professional conversations.
The Process
We designed the Leightons branded exhibition stand to showcase innovation and style in equal measure. The centrepiece was a striking 3m x 3m LED cube, displaying dynamic digital content, product innovations, and brand messaging. Its high-resolution visuals and animated graphics attracted visitors from across the exhibition floor, ensuring the stand became a focal point of 100% Optical 2022.
Interactive iPad stations were integrated to provide hands-on experiences, allowing visitors to explore Leightons’ services and career opportunities. A combination of sleek black, deep blue, and warm wood textures gave the stand a premium, contemporary feel. Backlit logos and signage reinforced brand visibility from every angle.
To encourage conversations, private consultation areas with comfortable seating offered the perfect setting for meaningful discussions. A branded coffee bar, complete with custom cups, invited guests to relax and connect with the team. The open-plan layout made circulation effortless while maintaining an immersive visitor journey.
The Outcome
The Leightons branded exhibition stand was recognised with the Best Stand of the Show award at 100% Optical 2022. The LED cube’s visual impact generated high traffic, increasing brand exposure, and boosting visitor engagement. Interactive digital features, combined with premium aesthetics, positioned Leightons as a forward-thinking industry leader.
By blending technology, immersive design, and hospitality, the Leightons branded exhibition stand delivered both impact and recognition. It not only stood out on the exhibition floor but also started conversations that reinforced Leightons’ reputation for excellence.
