Maincard at ICE 2026

Creating a Stand Built Around Speed, Simplicity, and Scale

Fyber Live partnered with Maincard to design and build a vibrant exhibition stand for ICE 2026, one of the largest and most influential events in the global gaming industry.

Maincard provides technology that enables operators to launch and manage gaming brands quickly and efficiently. Their proposition is centred around simplifying the process of entering the market, providing the infrastructure, payment solutions, compliance support, and technology required to get gaming platforms live in a fraction of the traditional timeframe.

For ICE 2026, Maincard needed a stand that would instantly communicate this proposition while creating a memorable and highly visible presence within a busy exhibition environment.

The Brief

The objective was to create a stand that reflected the pace and energy of the Maincard platform while clearly communicating its core message.

The exhibition space needed to:

• Deliver strong visibility from across the exhibition hall
• Showcase the Maincard Sandbox platform and capabilities
• Create opportunities for product demonstrations
• Support conversations with operators, investors, and partners
• Reinforce the message of launching gaming brands quickly and efficiently

With hundreds of exhibitors competing for attention, the stand needed to be bold, engaging, and instantly recognisable.

The Approach

Fyber Live developed a stand centred around high-impact branding, digital engagement, and open accessibility.

Maximum Brand Visibility

A large illuminated overhead cube created a strong visual landmark within the hall, ensuring Maincard could be identified from multiple directions. Combined with large-format graphics and consistent branding throughout the stand, the space achieved exceptional visibility across the show floor.

Clear Product Storytelling

The stand was designed to communicate Maincard’s proposition immediately. Large-scale graphics, platform imagery, and concise messaging helped visitors quickly understand how the technology works and the value it delivers.

Interactive Demonstration Areas

A series of angled touchscreen stations allowed visitors to engage directly with the platform and explore key features in a hands-on environment. These demonstration points acted as natural conversation starters and encouraged deeper engagement with the product.

Welcoming Meeting Space

An open lounge area provided a comfortable setting for discussions with prospects and partners. Positioned centrally within the stand, the seating area balanced accessibility with functionality, ensuring the space remained active throughout the event.

Immersive Digital Experience

Large-format LED content and dynamic visuals reinforced the gaming-focused environment, bringing the platform to life and creating an energetic atmosphere aligned with the sector.

The Outcome

The Maincard stand delivered a strong presence throughout ICE 2026, attracting visitors through a combination of scale, clarity, and interaction.

The open layout encouraged engagement from all sides, while the touchscreen stations and digital displays provided practical demonstrations of the platform’s capabilities. The stand successfully communicated Maincard’s proposition while creating a professional environment for conversations and relationship building.

By combining bold branding with interactive experiences, Fyber Live delivered a stand that reflected the speed, innovation, and accessibility at the heart of the Maincard offering.

Looking Ahead

In fast-moving sectors such as iGaming, first impressions matter. This project demonstrates how strategic exhibition design can simplify complex propositions, strengthen brand visibility, and create meaningful opportunities for engagement.

Fyber Live continues to help technology brands transform their exhibition presence into environments that attract attention, communicate value, and support commercial growth.