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Creating show-stopping BetConstruct exhibition stands for the launch of three new brands at ICE London, the UK's biggest gaming industry event.
The Brief
BetConstruct, an award-winning developer of gaming solutions, were preparing to launch three new brands: Creedroomz, Fasttoken, and PopOK. As the official event sponsor at ICE London, they wanted a presence that would stand out from the crowd. Their objective was clear: create a show-stopping set of BetConstruct exhibition stands that captured attention and established their new brands in style.
The Process
The challenge was the timeframe. BetConstruct commissioned Fyber Live only four week before the event. With the clock ticking, our team immediately went to work. We coordinated every detail, from graphics and structural finishes to audiovisual installations. The standards were uncompromising: each stand had to be delivered perfectly, the first time. Attention to detail became the foundation of our process, ensuring the BetConstruct exhibition stands matched the ambition of the brand.
The Results
The outcome was extraordinary. The three stands covered over 600 square meters of exhibition space and became the focal point of the show. Bespoke illuminated hanging signage ensured visibility across the hall, while unique installations drew constant crowds. Highlights included a robot arm card dealer, an in-built cocktail bar, and immersive gaming booths. These features created buzz and encouraged strong engagement from visitors. Throughout the event, the BetConstruct exhibition stands attracted a steady stream of enthusiastic attendees eager to explore the brand’s innovations.
The BetConstruct exhibition stands at ICE London showed how bold design, flawless delivery, and immersive brand experiences can transform an exhibition into a powerful marketing platform. By combining innovation with spectacle, BetConstruct not only launched three new brands with impact – they created a show experience that truly set them apart.
