5 Innovative Exhibition Stand Ideas
Are you looking to bring your A-game to your next conference or trade show?
As a custom exhibition stand contractor, we often come across clients who don’t know where to start with their stands. From fabric displays to custom build stands, the options are endless. To give you inspiration for your next big show, we’re giving you five ideas for a unique and memorable exhibition stand design.
1. Go bespoke
There’s nothing more uninspiring than a generic shell scheme stand. A bespoke stand can help you to stand above the competition and create a genuinely memorable presence in the exhibition space.
As a bespoke exhibition stand company, we tailor each and every stand to our client’s brand, taking into account their target audience and their business objectives. Our designers create conceptual 3D renders for each of our projects, to give our clients full confidence the stand is the perfect fit for them before investing in the build.
2. Experiment with lighting features
Unfortunately, harsh fluorescent lighting is still a staple in many exhibition halls. This lighting can wash out your graphics and make your stand design look rather flat come exhibition day. Luckily, there’s nothing to stop you from bringing your own mood lighting! From soft backlighting to colourful LED displays, the right lighting can make your stand pop and draw visitors in. A recent study found that visitor awareness of your exhibition stand can be boosted 30-50% by lighting features.
3. Add unique touches to your stand that open up conversations
A unique feature piece that excites and delights your visitors will make your stand instantly more memorable. Unique stand features can also inspire curiosity, drawing more visitors into your exhibition space and acting as a conversation opener for your team. The best feature pieces tend to be something that visitors are not likely to come across elsewhere. This could include an exciting interactive experience or a new piece of tech that your visitors can’t wait to try out. Take a look at this robot arm card dealer that we installed at an international gambling industry event! Visitors couldn’t help but pause to admire the unique piece of tech, drawing passing foot traffic straight towards our client.
4. Think about how your exhibition stand integrates with your sales strategy
You may be surprised to hear us say that there’s more to a successful exhibition presence than an incredible stand but it’s firmly rooted in our philosophy. After all, generating leads and maximising business opportunities is the ultimate goal for any exhibitor. We encourage all our clients to define a clear set of objectives for the conference before the design & build stage. By doing so, we can use the physical space to their advantage! For instance, by designing a stand layout that draws visitors in with exciting visual elements before encouraging them towards custom-built consultation spaces.
5. Connect your stand with the digital world
The digital world provides an exciting opportunity for exhibitors. Rather than being restricted to visitors in the physical exhibition space, you can now reach a limitless amount of prospects. To do so, you need to create a buzz around your exhibition presence on social media. Stand features, such as photo booths that upload images to social media or QR codes strategically position around your stand, will encourage visitors to post about your brand on social media. You can also run hashtag competitions for visitors and encourage visitors to connect with your company on social media.
