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Creating the Surecomp Sibos exhibition stand to captivate industry leaders with bold branding, interactive experiences, and a high-impact design.
The Brief
Surecomp, a global leader in trade finance solutions, wanted an exhibition stand that made a lasting impact at Sibos 2023 in Toronto, Canada. At an event where financial institutions and fintech innovators compete for attention, standing out was essential. They commissioned Fyber Live to create the Surecomp Sibos exhibition stand as a visually-striking yet functional space. The goal was to reflect Surecomp’s innovative approach, attract attentions, and encourage meaningful networking opportunities with attendees.
The Process
We designed and built a high-impact, immersive stand that combined cutting-edge visuals with an open and inviting layout. A sleek, modern structure emphasised Surecomp’s brand identity with high-definition digital screens, vibrant lighting, and an innovative use of space. Touchscreen displays integrated into the stand showcased Surecomp’s trade finance solutions, allowing visitors to engage directly with the brand.
Open meeting areas and comfortable seating encouraged conversations, leading to many productive business interactions. Striking graphics and LED lighting effects ensured Surecomp’s brand presence could not be ignored on the expo floor.
The Outcome
Surecomp’s stand truly made waves at Sibos 2023. We incorporated fresh design elements to align with their evolving brand strategy, featuring a dynamic LED backdrop that visually represented digital connectivity in trade finance. With a prime location on the exhibition floor, Surecomp’s presence was unmissable, attractive high-profile visitors and industry leaders throughout the event.
The exhibition was a resounding success, drawing significant foot traffic and making a strong impression on key industry players. Following the triumph in Toronto, Surecomp continued its journey with Sibos as the event moved to Beijing in 2024. This year, as Sibos returns to Europe in Frankfurt, we look forward to helping Surecomp create another outstanding presence and continue building on the momentum from previous years.
