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Creating an elegant Frontline Bathrooms exhibition stand at KBB Birmingham to launch a stylish new range of high-end homeware.
The Brief
Frontline Bathrooms reached an exciting stage after joining Huws Gray, a leading nationwide builders’ merchant. They were preparing to launch a new collection of high-end homeware and wanted a stand that reflected sophistication without alienating their audience. Fyber Live were tasked with designing a fully branded Frontline Bathrooms exhibition stand for KBB Birmingham, the UK’s largest industry gathering. The goal was clear: show retailers that luxury homeware could be stylish, aspirational, and affordable. The space needed to represent the forward-thinking bathroom range with elegance, restraint, and modern appeal.
The Process
We wanted visitors to imagine the products in their own homes. To achieve this, we designed a beam framework that divided the stand into three 6sqm spaces, each the size of a family bathroom. Every space displayed a curated selection of products, all valued at under £6,000. This balance of design and affordability became central to the concept.
House-shaped frames reinforced the homely feel. A monochrome colour scheme gave the stand a minimalist edge, ensuring the products remained the focus. Strategic lighting highlighted key pieces, while a sleek consultation bar created a welcoming space for demonstrations and conversations with visitors.
The Outcome
The stand perfectly captured the essence of Frontline’s new range. Visitors gathered to explore the products, take photos, and engage with the team. The design showcased the range in a way that positioned Frontline Bathrooms as a leader redefining accessibility in high-end homeware.
The Frontline Bathrooms exhibition stand also gained industry recognition. KBB Focus featured it on their list of six most beautiful and inspiring bathroom stands at the show.
